1. UMBRELLA BRAND
2. EQUITY
3. NEUTRAL IMAGE
4. PERSONALIZATION
5. INNOVATION & DIFFERENTIATION
6. DYNAMISM AND FLEXIBILITY
7. PROFESSIONALISM & PASSION FOR WORK
8. VERSATILITY & RECYCLING
9. FOCUS ON RESULTS
10. RESPONSIBILITY

1. UMBRELLA BRAND:
all the supports will be based on an unic umbrella brand: PROJECTE BRESSOL

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2. EQUITY:
all the designers will be given the same opportunity without giving any preference to anyone.

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3. NEUTRAL IMAGE:
on an image level, the prominence is always the one of the designer and his proposal, his image will always have a neutral design to allow all the styles to fit in the same model.

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4. PERSONALIZATION:
Completely individual assessment and the actions taken will be customized as much as possible to fit with the designer’s style.

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5. INNOVATION & DIFFERENTIATION:
All the actions taken, following the Bressol philosophy, will be aimed at innovating and offering a differentiation point compared to the existing offer.

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6. DYNAMISM AND FLEXIBILITY:
fashion world is constantly moving; it implies a constant need to adapt to changes. Projecte Bressol´s structure is a direct and open line that can adapt to changes and tendencies.

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7. PROFESSIONALISM & PASSION FOR WORK:
Projecte Bressol counts with professionals specialized in different activities, people with the needed “know how” and the same illusion for the project as ours.

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8. VERSATILITY & RECYCLING:
In Projecte Bressol, we design strategies and elements that could have a broader functionality than the specific action, and that could be recycled, “re-used” or applied in future projects.

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9. FOCUS ON RESULTS:
Bressol´s support on these areas corresponds to Bressol philosophy: company focus and tangible results, what we look for is to give birth and grow a brand in a sustainable way.

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10. RESPONSIBILITY:
the assessment and actions proposed in Bressol are only a support. This is the designer’s responsibility to optimize this support.

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